The Preferred Spaces business model
addresses individual needs. Whether you
are in need of a full service marketing program
with paid advertising or wish to try and assist
in selling on your own and only need help with
listing on the MLS, we can help you using a
variable rate commission structure.  

We are fair and loyal to our clients. If you
initially choose a more basic level of assistance,
and later find that holding open houses, buying
advertising, dealing with buyers and their agents
too taxing, we can always upgrade your service level.

Preparing Your Property to Sell
Disconnect Your Emotions
When conversing with real estate agents,you will
often find that when they talk to you about buying real estate,
they will refer to your purchase as a"home." Yet if you are selling
property, they willoften refer to it as a "house." There is a reason for
this. Buying real estate is often an emotional decision, but when selling
real estate you need to remove emotion from the equation.

You need to think of your house as a marketable commodity. Property. Real estate.
Your goal is to get others to see it as their potential home, not yours. If you do not consciously make this decision,
you can inadvertently create a situation where it takes longer to sell your property.

The first step in getting your home ready to sell is to "de-personalize" it.

Make Your Home "Anonymous"
If there is a new home sales tract near your home, go visit. It doesn't matter what size the homes are. What you will find are some wonderfully (but sparsely) furnished homes that anyone could live in -- with the emphasis on "anyone." They are anonymous. There may be a baseball glove in the boy's room, but no family photos on the walls.

 
 

How long have you been in the business?

What is your education?

What are your average days on market?

What is your list price to sales price ratio?

Do you have a marketing plan for my property?

Can you give me the names of several former clients?

Do you have a copy of the purchase agreement? (sales contract)

 

 

 

 

 


There may be "personality" - but no person
.

So leave your money where it is until you talk to a loan officer.

Oh…don't change banks, either.

The reason you want to make your home "anonymous" is because you want buyers to view it as their potential home. When a potential homebuyer sees your family photos hanging on the wall, it puts your own brand on the home and momentarily shatters their illusions about living in the house themselves.

Put away family photos, sports trophies, collectible items, knick-knacks, and souvenirs. Put them in a box. Rent a storage area for a few months and put the box in the storage unit.

Do not just put the box in the attic, basement, garage or a closet. Part of preparing a house for sale is to remove "clutter," and that is the next step in preparing your house for sale.

 

When Your Selling Price is Too High, Beware!
Meeting With Realtors
So you've decided to sell your home and have a fairly good idea of what you think it is worth. Being a sensible home seller, you schedule appointments with three local listing agents who've been hanging stuff on your front doorknob for years. Each Realtor comes prepared with a "Competitive Market Analysis" on fancy paper and they each recommend a specific sales price.

Amazingly, a couple of the Realtors have come up with prices that are lower than you expected. Although they back up their recommendations with recent sales data of similar homes, you remain convinced your house is worth more.

When you interview the third agent's figures, they are much more in line with your own anticipated value, or maybe even higher. Suddenly, you are a happy and excited home seller, already counting the money.

A Sales Practice Called "Buying a Listing"

If you're like many people, you pick Realtor number three. This is an agent who seems willing to listen to your input and work with you. This is an agent that cares about putting the most money in your pocket. This is an agent that is willing to start out at your price and if you need to drop the price later, you can do that easily, right?

After all, everyone else does it!

The truth is that you may have just met an agent engaging in a questionable sales practice called "buying a listing." She / He "bought" the listing by suggesting you might be able to get a higher sales price than the other agents recommended. Most likely, they are quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price

Why do some agents "buy" listings this way?
There are basically two reasons. A well-meaning and hard working agent can feel pressure from a homeowner who has an inflated perception of his home's value. On the other hand, there are some agents who engage in this sales practice routinely.

 

Listing Contract Details
Obviously the name of the seller and the property address will be included in the listing contract. There are many other things that are included, too, and you should be aware of them.

Price and Terms of Sale
When setting the terms of sale, the main thing you are concerned with is the price. You should have a basic idea of what your home is worth by keeping track of other sales in the neighborhood. Plus, you have probably interviewed at least two real estate agents and they have given you their own ideas. Exercise great care in determining your asking price, making sure not to set it too high or too low.

In addition to the price, you will disclose what personal property, if any, goes with the house when you sell it. Personal property is anything that is not attached or fixed to the home, such as washers, dryers, refrigerators, and so on.

There may be some item that is considered "real property" that you do not intend to include in the sale. Real property is anything that is attached to the home. For example, you may have a chandelier that has been in your family for generations and you take it from home to home when you move. Since the chandelier is attached to the house, it is considered "real property" and a reasonable buyer would normally expect it to go with the house. The listing contract should make clear that it does not, and your agent should also enter this information with the Multiple Listing Service.

 

Showing Your House
Your house should always be available for show, even though it may occasionally be inconvenient for you. Let your listing agent put a lock box in a convenient place to make it easy for other agents to show your home to homebuyers. Otherwise, agents will have to schedule appointments, which is an inconvenience. Most will just skip your home to show the house of someone else who is more cooperative.

I will call and give you at least a couple of hours notice before showing your property. If you refuse to let them show it at that time, they will just skip your house. Even if they come back another time, it will probably be with different buyers and you may have just lost a chance to sell your home.

You don't get a second chance to make a good impression! A home that stands out among similarly priced houses is the one that sells. The following suggestions for preparing your home to sell are worth the special attention:

Exterior

  • Lawn carefully mowed, edged, fertilized and watered.
  • Trees and shrubs trimmed; flower beds edged, weeded and cultivated.
  • Driveways and walks free of snow or grass clippings.
  • Exterior house paint in good condition and clean, especially the front door.
  • All door locks open properly and easily.
  • Roof in good condition.
  • Screens and screen doors repaired.
  • All exterior lighting in working condition, with fresh bulbs.
  • Absence of clutter in yard and driveway.

Interior

  • Walls clean and unmarked, preferably freshly painted with neutral colors.
  • Windows clean inside and out.
  • All light fixtures working and fresh bulbs in each.
  • Plumbing in good repair.
  • No cooking, smoking, pet or other objectionable odors.
  • Sinks and tubs stain-free; faucets in good repair.
  • Caulking in tubs and showers in good repair.
  • All clutter removed from closets, attic, basement, garage and other storage areas.
  • Ask your Realtor what should be boxed up to give your home a more spacious look.

Showing Your Home
When your home is to be shown, I will always attempt to give you as much advance notice as possible. To help make the best impression:


During showings

  • Open draperies and curtains.
  • Turn on enough lights to brighten every corner, day and night.
  • Remove dirty dishes.
  • Empty the trash
  • Make beds.
  • Rooms dusted, vacuumed and clutter-free.
  • Kitchens and baths sparkling clean; no clutter on counter-tops.
  • Noise is distracting. Be sure TV and radios are turned off, although soft background music is acceptable.
  • It's best to keep pets out of the house. Even the friendliest pets become anxious when strangers appear. They also may panic and try to escape.
  • Put away valuables such as jewelry and cash, or remove completely.
  • Put away pharmaceuticals.
  • Never enter into a conversation with a prospect. Let the Realtor who is showing your home answer any questions the prospective buyers may have. It is best for you to leave while the house is being shown.
  • If a prospective buyer comes by unexpectedly without a broker, get their name and phone number. FOR YOUR OWN PROTECTION, DO NOT SHOW THE HOME. Have unescorted buyers call your Realtor for an appointment. Your cooperation will be appreciated and will help us close the sale more quickly.

You don't get a second chance to make a good impression! A home that stands out among similarly priced houses is the one that sells.

 

 
 


What do you know about the area?

What is your professional fee?

Is there anything we should do to help the property sell?

Do you use the internet in your marketing? How?

1How many homes have you sold in this area?

What can be done if we are not happy with your service?

 

 

 

 

 

 

 

 

 

 

 

 

 

Preferred Spaces Realty - 1830 Overlook Terrace, Louisville KY 40205
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